Photo Credit: Esther Catlin
Ever found yourself working at an event, wondering how to lure in crowds to your booth? Questioning if you can you really turn a profit and make your business soar?
Curious about where all the best shows are hiding??
Shannon Ferraby, author of Success Unwrapped, spills the tea in her book and our new blog series. She'll guide you, A-Z, through the world of event success, boosting sales, snagging loyal customers, and unwrapping your business's potential.
Curious about where all the best shows are hiding??
Shannon Ferraby, author of Success Unwrapped, spills the tea in her book and our new blog series. She'll guide you, A-Z, through the world of event success, boosting sales, snagging loyal customers, and unwrapping your business's potential.
Ready to get started? A is for...Approachable.
Approachable
“Why are people passing my booth and not stopping?” - Krissy S., FL
Before we unwrap that answer, I’ve got to say, “Good for you!” You noticed that something is off. You looked around and noticed there are shoppers, but they aren’t shopping with you. Below are the top complaints shoppers have about vendors and their displays. To answer your question, start by evaluating each of these areas and make changes as needed.
Shoppers do not like a booth if…
- It’s cluttered. If you have too much stuff and it’s not clear what you sell, instead of being curious and heading on over, they will be confused and keep on walking.
- The consultant is not interested in them, not friendly, not helpful, or basically ignores the shoppers.
- The consultant is “in your face” pushy, loud, or in other ways rude.
- There are no signs clearly showing what you sell and what it does.
- They can’t see how much things cost without having to ask you.
- There is not enough product to enjoy looking at.
- It’s confusing and the themes don’t visually match.
- There is no “draw” or eye catcher that makes them stop in their tracks and take a second look.
- There are no cards to take with your information.
- There are no discounts or specials.
- There are no freebies or gifts.
Your booth or table at a craft show should be visually appealing and approachable. Not too cluttered, and easy for everyone to see clearly what you sell.
Go for not only “approachable” but also “touchable.” According to the Direct Sales Association, 68% of Americans don’t like shopping online because they can’t see, touch or try on what they are buying. Shoppers enjoy booths where they are not afraid to pick things up and get a closer look! - Shannon Ferraby, Success Unwrapped